Owl | Freelance Project

Achievements : Patent Pending

Overview

Owl is an outdoor hiking camera. Intended as a campsite security device at night and a daytime on-demand recorder. I led the industrial design and creative concept work on the project. The client, Alex Shapiro pitched this concept to investors and acquired a patent pending.

Software

Solidworks

Keyshot

Skills

Presentations to client

Collaboration with engineering

Market research

Sketching

Design for injection molding

3D Visualization

Project Timeline : 3 Months

Date : August 2024

91% of backpackers in Yellowstone still carry bear spray (2022)

Backpackers Carry Light-Weight


Go Pros are the most popular action cameras for backpacking, but they don’t offer the protection or monitoring capabilities as traditional trail cameras or bear spray. Since backpackers prefer to carry light, the client and I saw the opportunity to create an action camera that does both.

Product Direction


The product should serve as an action camera and an on-demand wildlife deterrent. It should be able to be worn during the day and to surveil and protect a campsite at night.

Record what's in front of you.

Scare off animals on-demand.

Surveil a campsite at night.

Needs a mini camera with a fresnel lens.

Needs a prominent 'panic' button.

Needs a piezo buzzer that scares off animals.

Follow the Clients Brand


Alex had established his branding around the theme of 'owls'. A major constraint I was given was incorporate it into the physical design.

Ideation

Final Concept

Hiking Mode


Wear the Owl on your chest during a hike and capture the trail like a regular camera - with the added peace of mind that you’re prepared for any unexpected encounters.

Panic Button


In a fight-or-flight moment, two slaps of the panic button triggers the alarm and the wide angle camera starts capturing footage of what’s in front of you.

Night Mode


Keep the Owl on your strap and place it a short distance from your tent. Leave it on overnight, and watch the live feed from your phone. If it detects unexpected movement, it’ll sound the alarm and alert you immediately.